Visual Designer
Target Audience: Our target audience consists of the demographic that makes up the Total Army: 82% male, and 18% female, primarily under the age of 30, enlisted, mainly in the ranks of E-3 to E-6. Additionally, the Army has determined that its most at-risk population for suicide are white males; 21-29 years old; grade E-3 to E-6; married; zero or one deployment; combat arms; have one or more of the following stressors: financial, legal, relationship, behavioral health, work-related; and access to a personally owned firearm.
Tools used: Adobe Illustrator and Adobe Photoshop
Suicide Prevention
Month
September is Suicide Prevention Month. The 2021 Department of Defense theme for the observance is “Connect to Protect – Support is within Reach.” The aim of the Army Resilience Directorate Suicide Prevention Month campaign is to create Army-specific messaging communicating the Army’s commitment to suicide prevention while reinforcing and staying cohesive with the DOD theme.
Client
Army Resilience Directorate
Year
2021
The goal was to promote messaging on the importance of connection, to Family, friends, and community, specifically inspiring Soldiers and the Total Army Force to Reach out to people struggling as well as themselves Reaching out for help when they are struggling.