Brand / Marketing Design

Unbabel
Global Voice

Designing presentation decks, convention graphics, and marketing collateral to expand Unbabel's reach at global trade shows and marketing events.

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Unbabel's platform combines the best blend of machine and human translation so companies can deliver a consistent multilingual customer experience, grow into new markets, and build trust around the world, my job was to help that message land at every touchpoint.

Client

Unbabel

Role

Visual Designer

Scope

Brand / Events / Marketing

Tools

Figma / Adobe CC

Chapter 01

Brand Presence
at Scale

01
Unbabel Cannes Booth

01, Event & Convention Design

Bold designs for
busy trade show floors.

Convention graphics compete with hundreds of other booths for attention. For Unbabel's presence at Cannes and other major industry events, I prioritized bold, scalable designs that communicated the value proposition instantly, from forty feet away.

Every surface, from booth backdrops to handheld collateral, needed to read the same story: Unbabel makes your brand speak every language, fluently.

Unbabel Marketing Collateral

Chapter 02

Marketing
Collateral

02
Unbabel Marketing Design

02, Digital & Print

Clear calls to action.
Consistent brand voice.

For digital ads and marketing materials, I focused on creating eye-catching visuals with unambiguous calls to action. Each piece balanced Unbabel's polished brand identity with the urgency and specificity that marketing performance demands.

The work spanned channels, web banners, social graphics, printed handouts, and deck templates teams could own and evolve.

Chapter 03

The Process

03
Unbabel Design Process

03, From Brief to Ship

A repeatable design
workflow.

01
Understanding Objectives Every project started by collaborating with stakeholders to thoroughly understand the goals, audience, and success metrics.
02
Research & Inspiration Researched industry trends, competitor visuals, and audience preferences to ground every design decision.
03
Concept Development Rough sketches and wireframes to align with stakeholders early, before pixel-polishing.
04
Iteration & Delivery Shared drafts, gathered feedback, refined, and shipped optimized assets for each channel.

Takeaway

Great marketing design makes complex ideas, like machine translation at enterprise scale, feel obvious, human, and worth paying for.

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