UX / Brand / Internal Tools

FDA HR
Portal

Rebranding and redesigning the FDA's internal OneHR portal, a platform employees use every day to navigate benefits, requests, and resources.

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The FDA OneHR portal needed more than a fresh coat of paint. The brief was to make an internal tool feel human, connecting employees not just to forms and policies, but to the people behind them.

Client

U.S. FDA

Role

UX / Visual Designer

Scope

Brand / UX / UI

Tools

Figma / Adobe CC

Chapter 01

Discovery &
Research

01
FDA Portal Discovery

01, Understanding the Need

A portal built
around the people using it.

I started with a thorough discovery phase to understand how FDA employees actually used the existing portal, the friction, the workarounds, the moments where the tool got in the way of getting work done.

01
Stakeholder Interviews Spoke with internal teams to uncover pain points and surface hidden opportunities.
02
User Surveys Gathered insights from employees about their daily workflows and unmet needs.
03
Competitive Analysis Benchmarked against similar agencies to identify usability and design best practices.

Chapter 02

Ideation &
Concept

02
FDA Concept Development

02, Direction

Cohesive identity.
Intuitive structure.

With research in hand, I shaped a clear vision for the redesign: a recognizable visual identity aligned with the FDA's mission, rebuilt navigation that respected how employees actually think about their workday, and a modular system that could scale without breaking.

The result: warm, approachable, professional, and built to grow.

Chapter 03

Wireframes &
Prototyping

03
FDA Wireframes

03, Building the Flow

Test in lo-fi.
Polish in hi-fi.

I built low-fidelity wireframes focused on restructuring the layout for accessibility and ease of use, then translated key flows, accessing resources, submitting HR forms, into interactive Figma prototypes that stakeholders could click through and respond to in real time.

Chapter 04

Visual Design
& Branding

04
FDA Visual Design

04, The Identity

Transparent, innovative,
approachable.

The visual design emphasized FDA's core values, transparency, innovation, integrity, through a refreshed blue palette, consistent typography and iconography, and unique graphic elements for banners, buttons, and headers that make the portal feel like a place employees want to spend time.

It looks like the FDA. It feels like a tool that respects you.

FDA Portal Final

Takeaway

The best internal tools connect people, not just data. For OneHR, that meant designing every pixel around the human at the other end of the screen.

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© 2025 Kevin Todd
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