Branding / Packaging / Web
A coffee brand I created from the ground up: a striped, high-contrast identity designed to be unmistakable on a bag, a cup, and a storefront, plus the website that brings it together.
HEKKO (“EK-oh”) is built on pattern. Every letter is cut with stripes, the palette is one bold blue on cream, and the mark is a single circle. I wanted an identity that feels loud, playful, and instantly recognizable from across the street.
Chapter 01
01, Outline View
The earliest drafts lived as pure paths. In outline view you can see every stripe, anchor point, and curve behind the wordmark, the lockups, and the pattern.
Chapter 02
01, The Name
The name is short, easy to say, and easy to remember. The wordmark carries the personality: heavy letters filled with horizontal and vertical stripes.
The same letters, stacked and mirrored, become a pattern that works as a graphic on its own.
02, The System
A small set of parts that all work together, so the brand can show up on anything without losing its voice.
Chapter 03
03, Applications
The pattern wraps the top of the pouch while the wordmark sits quietly on the cream label. Big graphic, simple information.
From there the system extends to cups, signage, menus, and merch.
Takeaway
A strong identity is a system, not a single logo: a pattern you can spot from across the street, a mark that holds up small, and a palette that never needs explaining.
Chapter 04
The brand kit, built out as a working coffee website: menu, shop, and story.
View the live website