NASA

Brand / Identity / Print

NASA
HCOP

Rebranding the Harriett G. Jenkins Pre-doctoral Fellowship Program, NASA's longest-running initiative for underrepresented STEM scholars.

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For one of NASA's most important outreach programs, I developed a refreshed visual identity, anchored in space iconography and a modernized logo, to reintroduce HCOP to a new generation of scholars, educators, and stakeholders.

Client

NASA HCOP

Role

Visual Designer

Scope

Brand / Identity / Collateral

Tools

Illustrator / InDesign

Chapter 01

The Challenge

01
NASA HCOP Cover

01, The Brief

A beloved program
that needed a new voice.

HCOP has been running for decades, funding thousands of pre-doctoral scholars from historically underrepresented communities. But its visual identity hadn't evolved with the program, it felt dated, inconsistent across materials, and disconnected from the ambition of the work it supports.

The mandate: create a refreshed system that honors NASA's legacy while signaling that HCOP is for today's scholars and tomorrow's missions.

Chapter 02

Logo Evolution

02
NASA HCOP Logo History

02, Identity Development

Honoring history,
pointing forward.

I studied HCOP's logo evolution over the years, each version reflecting its era. The new mark needed to feel contemporary without abandoning the heritage that makes HCOP recognizable to alumni and partners.

01
Archival Research Reviewed every prior HCOP logo to understand what elements had staying power.
02
Moodboard & Direction Built reference boards to align stakeholders on tone before any design work.
03
Design Iteration Iterated through concepts, refining typography and symbolic elements.
04
System Rollout Extended the mark into a full visual system for print and digital.

Chapter 03

The System
in Action

03
NASA HCOP Brand Collateral

03, Applied Identity

From a single mark
to a full visual language.

The identity extended into print brochures, digital templates, and event collateral, a cohesive system with consistent typography, color, and iconography that anyone on the HCOP team could extend confidently.

Space-inspired elements like planets, stars, and satellites became recurring motifs, tying every piece back to NASA's core mission while keeping HCOP's voice distinct.

NASA HCOP Spread

Takeaway

A great rebrand doesn't reinvent a program, it helps more people see it clearly. For HCOP, that meant a mark and system scholars could rally around and stakeholders could trust.

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